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  I assume that "cows" or lolcows are people that these losers consider
 overweight. 
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 "As the alt-right attempted to regain its pre-Charlottesville momentum,
 several leaders engaged in a belated PR campaign while vicious flame wars
 raged on the The Right Stuff s 504um, Gab.ai and the KiwiFarms.com. These
 debates and online battles were framed around the question of  optics, 
 tactics and messaging."
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